IT market to grow 7.3 percent in Brazil

The Brazilian IT market will account for USD 64.3 billion by the end of 2015, according to Luciano Ramos, software research coordinator at IDC Brasil.

The number corresponds to a 7.3 percent growth over 2014, when the market value reached USD 59 billion. It means the IT market in Brazil is growing faster that the global average, which is 3.4 percent, despite the economic crisis Brazil is dealing with.

Ramos points out the need for automation of operations. According to market data presented by him, management and administration corresponds to 69 percent of the costs in IT management, whereas energy and refrigeration account for 11 percent, and the purchase of new assets corresponds to the remaining 20 percent.

The Brazilian ICT market is still highly concentrated in the Southeast region, which accounts for 63 percent of the total market. The State of São Paulo alone corresponds to 30 percent of the market.

Innovation Norway is responsible for promoting the Norwegian industry abroad. Our office in Rio de Janeiro manages Innovation House Rio, our business incubator office, and helps Norwegian companies in their efforts towards the Brazilian market.

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Posted in ICT, Uncategorized

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