Business Delegation accompanies HRH Crown Prince Haakon to Brazil

The official visit to Brazil by his Royal Highness Crown Prince Haakon and The Norwegian Minister of Trade and Industry comes at a time when enhancements of the bilateral business relations have strong momentum.

His Royal Highness Crown Prince Haakon. Handout picture from The Royal Court. Photo: Sølve Sundsbø / The Royal Court

His Royal Highness Crown Prince Haakon. Handout picture from The Royal Court. Photo: Sølve Sundsbø / The Royal Court

Innovation Norway in Rio support Norwegian and Brazilian business to succeed in further collaboration and seek new opportunities. Helle Moen, director of Innovation Norway in Brazil, tells us a little about the long history of the business ties between the two countries.

Brazil is an important partner for Norway, and it has been for over 170 years. It is important that we continue to strengthen the relationship further. The business program of this visit creates forums for exchange of ideas, technologies and future development between Brazilian and Norwegian businesses, says Helle Moen, director of Innovation Norway in Brazil.

The business delegation accompanying HRH Crown Prince Haakon has focus on oil & gas and offshore maritime, renewable energy, seafood and startup companies. In connection with the official visit, four business seminars are going to take place on Tuesday, 17 November, in Rio de Janeiro.

Information about the business seminars is available on

Strong historical bilateral trade paves way for great opportunities

Brazil and Norway have a long history as trade partners. Brazil is Norway’s most important partner in Latin America, and is an increasingly important country for Norwegian industry. Already in the early 1800s the two countries shopped with bacalhau (salted cod) and coffee, and today, bacalhao is a central part of the Brazilian culture, and Norwegians are among the biggest consumers of coffee.

The trade between Norway and Brazil was bilateral from the very beginning, creating value for both countries, and was based on entrepreneurship and innovation, says Moen.

Bacalhao and coffee are still important objects of trade between Norway and Brazil, but they have been accompanied by a range of other sectors, particularly oil and gas, maritime industry and renewable energy.

The oil and gas, and maritime sectors have dominated trade over the past decade and more than 100 Norwegian companies are established in Brazil. Norway and Brazil are also collaborating in the fields of research, development and innovation.

We see that there is interest in the Brazilian market also from other industries than industrial and offshore oil and gas, such as renewable energy, seafood and aquaculture and ICT and robotics, adds Moen, head of Innovation Norway Rio de Janeiro for four years.

Innovation Norway is responsible for promoting the Norwegian industry abroad. Our office in Rio de Janeiro manages Innovation House Rio, our business incubator office, and helps Norwegian companies in their efforts towards the Brazilian market.

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